Nestlé, KP Tourism Dept and the World Bank launch the TREK campaign
ISLAMABAD: Nestlé Pakistan, in collaboration with the tourism department of the government of Khyber Pakhtunkhwa, launched the TREK communication campaign in Nathiagali to promote responsible tourism in the region.
Earlier in December 2020, Prime Minister Imran Khan unveiled the logo of TREK, which is part of the Khyber Pakhtunkhwa Integrated Tourism Development (KITE) project and is among the federal government’s major achievements in 2020.
Speaking to attendees, Samer Chedid, CEO of Nestlé Pakistan, said: “At Nestlé our vision is that none of our packaging, including plastics, ends up in landfills or in rivers. To achieve this, we have made a commitment that 100% of our packaging will be reusable or recyclable by 2025. ”
“We are delighted with this responsible tourism partnership: we will shape a waste-free future by adopting new behaviors that contribute to a cleaner environment. “
Tauseef Khalid, Project Manager, KITE said: “TREK is an initiative of the Khyber Pakhtunkhwa Integrated Tourism Development (KITE) project implemented in partnership with the World Bank Group and Nestlé Pakistan.