India emerges as fastest growing market for Lamborghini, sales jump 86% in 2021
It is worth mentioning here that Lamborghini, which started operations in India in 2012, had sold 52 cars in 2019 before the pandemic.
According to Sharad Agarwal, head of Lamborghini in India, demand remains strong in the area of super luxury.
The publication quotes him as saying, “As a brand, we have grown. In terms of customer base, we have grown from 16 cities in 2016-17 to 43 cities at the end of last year. Apart from metros and big cities, we now sell and serve smaller cities such as Ludhiana, Kanpur, Shillong, Guwahati, Salem, Surat, Madurai and Indore.
Sales increased due to the entry of the Urus SUV into the lineup. “Compared to our range of sports cars, the Urus is a full-bodied SUV and has added to our strength in India. Since its launch in 2018, we have managed to sell 200 units of the model, despite challenges during periods Covid,” Agarwal added.
More importantly, a third of Lamborghini buyers are first-generation entrepreneurs, and that’s a positive sign for the company, demonstrating the underlying strength of the economy.
Separately, citing industry estimates, HEY last month reported that around 17,000 luxury vehicles were sold in India between January and June 2022, representing a 55% jump from the 11,000 units sold a year ago.